Mud Monday.
Paint Tuesday.
Still fresh Wednesday.
StayFresh is Bunnim's fabric-care promise — clothes engineered to survive the full chaos of childhood. Brighter colours, softer feel, and zero pilling. Wash after wash after wash.
150+
Washes before approval
97%
Colour retained after 150 washes
Zero
Pilling on certified fabrics
3x
Softer than standard kids wear
Four things that never change —
no matter how many washes.
Colours that don't quit
Every StayFresh fabric goes through a 150-wash colour fastness test. Reds stay red. Blues stay blue. That vivid yellow your child loves on day one? Still vivid on day 500.
Proven by: AATCC 61 colour fastness standardSoftness that stays
Most fabrics get rougher with every wash. StayFresh uses a combed cotton blend with a natural softness lock — the fibres don't harden or pill even after repeated hot washes.
Proven by: Pilling resistance: Martindale 5,000 rubsStains that don't stand a chance
A micro-repellent surface treatment means most liquid spills bead off before they set. Curry, juice, muddy water — they sit on top, not in the fabric. Wipe, wash, done.
Proven by: AATCC 22 water repellency testShape that holds
No more stretched necklines, baggy waistbands, or shrunken hems. StayFresh fabrics are pre-shrunk and stress-tested on elastic recovery — 500 stretch cycles, same shape every time.
Proven by: ISO 6330 dimensional stability — ≤2% shrinkWe tested it against
everything kids throw at it.
Kids are not gentle. Neither are our tests. Here's what every StayFresh product survives before it earns the badge.
Mud & Rain
Stains set within 30 minutes
Repels surface moisture. Machine wash cold — clean in one cycle.
Poster Paint
Pigment bonds to fibres permanently
Water-based paint washes out fully in 95% of tests
Curry & Turmeric
Turmeric stains are almost permanent
Pre-treat + cool wash removes stain in 87% of cases
Indian Summer Sun
UV fading within 2–3 months
UV-resistant dye system retains 97% colour through summer
Sweat & Body Heat
Yellowing, odour retention, fabric breakdown
Anti-microbial finish neutralises odour. No yellowing after 150 washes.
Rough Play & Friction
Pilling within 10–15 washes
Zero pilling at Martindale 5,000 rub test. Smooth after seasons of use.
Three layers of freshness —
built into every thread.
The fabric foundation
StayFresh starts with combed cotton — a process that removes short fibres and impurities before spinning. The result is a denser, smoother yarn that resists pilling and stays soft longer.
Combed cotton · 40s ring-spun yarn · 180 GSM minimum
The treatment layer
A micro-thin surface treatment is applied post-weave — not a coating, but a molecular bonding process that repels liquids and locks dye molecules in place. Completely skin-safe. OEKO-TEX certified.
Non-toxic finish · OEKO-TEX Class I · survives 150 washes
The finishing touch
Before packing, every StayFresh piece is enzyme-washed to pre-shrink fibres, then tumble-softened without chemical softeners. What you feel on day one is what you feel on wash 100.
Enzyme pre-wash · zero silicone softeners · pre-shrunk
The StayFresh
wash guide.
Our clothes are built tough. But the right wash routine extends that freshness even further. Here's exactly how to get the most out of every Bunnim piece.
Wash cool, not hot
30°C is the sweet spot. Hot water breaks down dye bonds faster. Cool washes protect colour brightness and fabric structure.
Turn inside out
Washing inside out protects print surfaces from friction against other garments and the drum. Especially important for graphic tees.
Skip the tumble dryer
Air dry whenever possible. High heat shrinks fibres and degrades the surface treatment over time. Flat dry for best shape retention.
Use mild detergent
Enzyme-based detergents work with StayFresh fabrics. Avoid bleach, fabric softeners, and optical brighteners — they break down the freshness layer.
Don't overload the machine
Overloading creates excessive friction between garments. Give clothes room to move. A half-full drum cleans better and treats clothes more gently.
Treat stains immediately
The StayFresh surface treatment works best when stains are treated within the first hour. Blot (don't rub), rinse with cold water, then wash normally.
What happens after 6 months
with a StayFresh kid.
Arjun, 6 — Bengaluru
"Arjun plays cricket every evening on a red clay pitch. His white Bunnim tee has been washed 80+ times in 6 months. His mum says: "I fully expected it to be grey by now. It's still white. I genuinely don't know how.""
Priya, 4 — Jaipur
"Priya is an artist. Her clothes don't stand a chance with any other brand. After 6 months and at least 4 poster paint incidents, her favourite Bunnim tee still has its original colour and the print hasn't moved."
Rohan, 8 — Patna
"Rohan does everything at maximum volume — cycling, football, climbing. His mum stopped buying cheaper brands after his Bunnim hoodie survived a full monsoon season looking completely new."
Every StayFresh product
earns its mark.
Not every Bunnim product is StayFresh certified. The badge is earned — only after a product completes our full 150-wash test programme, passes all four promise checks, and is approved by our kid panel. Look for it when you shop.
StayFresh Certified
by Bunnim
Your guarantee of lasting freshness
Fresh is not just a
promise here.
"I was fully prepared to buy new clothes every 3 months like I used to. Bunnim's stuff is on month 8 and it still looks like I just bought it. The colours haven't budged."
Ananya S.
Delhi
"My son has eczema so I'm very careful about fabrics and detergents. Bunnim's StayFresh tees have never once caused a reaction — and they wash beautifully on a gentle cycle."
Meera T.
Chennai
"The stain-repellent thing is real. My daughter spilled mango juice on her white tee at a birthday party and I panicked. Dabbed it with water, washed normally — completely gone."
Vikram K.
Pune
Clothes that live as hard as
your kids do.
StayFresh isn't a marketing promise. It's 150 washes of proof, a kid panel's approval, and a parent's peace of mind — sewn into every seam.