Our Story
We didn't set out
to make clothes.
We set out to make
childhood better.
Bunnim was born from a simple frustration — and a stubborn belief that Indian kids deserve better than what's out there.
WHERE IT BEGAN
A shopping trip that went badly wrong.
It was a Sunday afternoon. Two dads, two kids, one mission — find a nice casual tee. Two hours later, they'd tried six stores. Everything was either stiff and scratchy, faded after two washes, or so expensively branded that a seven-year-old shouldn't be wearing it.
So they did what tech people do. They decided to fix it themselves. Not with a big factory, not with a celebrity face — just with a clear-eyed obsession about what a great kids' garment actually needs to be.
From idea to India.
The frustrating shopping trip
Two co-founders. One awful mall experience. A shared note titled "what if we just made it ourselves."
100 parent conversations
We sat with parents across Delhi, Mumbai, Bangalore, Ludhiana. The answers were consistent: Fabric. Fading. Fit.
Finding the bunny
We went through 40 brand names. 60 logo concepts. Then a little rabbit appeared inside the letter U. Bunnim was named.
Tirupur and 23 fabric trials
We rejected 21 samples before finding the one. OEKO-TEX certified cotton. Our QC checklist grew to 34 points.
Bunnim is here. Finally.
First drop. Real kids. Real parents. Real feedback. We're a kids brand — full stop.
The gap nobody was filling.
India has 258 million children between 6 and 14. Yet the options remain stuck — cheap fabric that doesn't last, or overpriced imports that feel foreign.
Fabric that fails fast
Most mass-market kids' clothes don't survive 10 washes. Parents know this and resent it. We built to last 50+.
Sizes that make no sense
Age-based sizing is a guess. Indian kids are tall, short, broad, lean — all at 8. We size by chest + height. Always.
Designs kids don't want
Too babyish for 10-year-olds. Too grown-up for 7-year-olds. There's a whole decade of childhood being underserved.
Premium without purpose
Expensive doesn't always mean better. We offer quality that genuinely justifies every rupee — not just a logo markup.
THE PEOPLE BEHIND IT
Built by parents.
Powered by tech.
Deebendu
CO-FOUNDER · TECH & SOURCING
Building the backbone of Bunnim with meticulous sourcing and technology that ensures every garment meets our uncompromising standards.
Jeta
CO-FOUNDER · BRAND & MARKETING
Crafting the story of Bunnim—making sure every parent and child knows we're not just selling clothes, we're building a movement.
We're not fashion people — and that's the point. We're obsessive about data, quality, and customer feedback. Every decision at Bunnim runs through the same lens: would we put this on our own kids?
The name that hops.
We wanted a name that felt playful but not babyish. Memorable but not generic. Warm, fast, and full of personality — just like kids are.
hop
Bold first steps into style. Clothes that keep up with every sprint and stumble.
grow
Quality that outlasts growth spurts. Built to look great wash after wash, season after season.
shine
Designs that make kids feel seen, confident, and unapologetically themselves.
MEET THE MASCOT
The bunny lives inside the U.
Our logo wasn't designed in a boardroom. It appeared during a late-night design session — a small rabbit sitting inside the letter U of "bunnim." It felt like it had always been there.
The Bunnim Bunny is fast, curious, and always moving. It doesn't sit still. Sound like any 8-year-old you know?
Purple ears
because purple is the colour of imagination and creativity.
Bold eyes
bright, alert, always finding the fun in every moment.
Pink nose
warm, playful, and a little cheeky. Just like our kids.
Coloured sparks
the six brand colours, always dancing around the bunny. Life is colourful.
Three things we never compromise on.
Fabric truth
We will only ever use fabric we'd put on our own children. OEKO-TEX certified, colour-fast, non-irritating. If it fails our 34-point QC check, it doesn't ship.
Kid honesty
We design with kids, not just for them. Our new drops get tested by actual 6–14 year olds before they go live.
Parent respect
Free exchanges. Clear size guides. No fine print. We make the experience smooth and hassle-free.
If your kid doesn't love it, we fix it.
Free size exchange within 15 days. If the fabric disappoints after washing, we replace it. No questions asked.
— Deebendu & Jeta, Co-founders
Ready to hop into the Bunnim world?
Explore our collections and discover clothes made for real kids, by parents who get it.